Golan Heights Winery pouring flagship brand Yarden; premium label Gamila; and Golan label

The domestic market has been growing at a pace of about 10% a year to approximately $150 million. How are they doing this? By planting international varietals, exercising total control from grape growing to bottling, introducing new winemaking techniques with state-of-the-art imported equipment, and utilizing computerized meteorological stations in vineyards to predict weather conditions.

In other words, just like in any other successful Israeli industry, they minimize failure by maximizing the use of modern technology.

Grapevine growing and wine production where developing in Israel for 6000 years, except during the prohibition of the Islamic period, and it was revived during the Ottoman period. In 1882 Baron Edmund de Rothschild helped 100 Eastern European families set up vineyards in Zichron Yaacov and begin the modern period of Israeli wine making. That same year, vineyards were also planted in Rishon Lezion, where in 1889 Rothschild opened a winery then the second largest in the world. In 1906, the various vineyards joined together to create Carmel Mizrahi that became the major provider of wine in Israel for more than a hundred years.